What successful strategies are/should be used to market the apple watch at this stage of its plc?6/23/2023 ![]() ![]() According to its business strategy, Apple has adapted advanced features and capabilities of its products and services as bases of its competitive advantage. ![]() Focus on design and functionality of products. Specifically, the multinational technology company differentiates its products and services on the basis of simple, yet attractive design and advanced functionality.Īpple business strategy consists of the following four elements:ġ. Apple business strategy can be classified as product differentiation. ![]()
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